Case Study The Samosa Company Marketing Essay

Case Study The Samosa Company Marketing Essay The Samosa company was conceived by the three founders Jake, Neeytantee and Naynesh Karia. Our vision was to recreate authentic true to origin hand made delicacies. We had realised that the market had become complacent and that quality and authenticity had compromised. It had been the diligent pursuit of these qualities that has made The Samosa Company so famous and successful today. The constant research by the new product development team ensures that we stay one step ahead and being a family run business we are able to adapt and react to market demands and act upon our customers requirements swiftly. Servicing comes to the finest establishment we have a selection that is both authentic and contemporary. Our kitchen adhere to the most rigorous of standards and our staff is trained to the highest level. Through the vigilance of the quality assured team the standard never falters and the quality is always consistent. The kitchens are located in the heart of the midlands and it is entirely manned by people sharing a passion for creating food that is beyond expectation. Our products are available throughout the United Kingdom and soon Europe. All are frozen and do not need to be defrosted before cooking. The Samosa Company set out to emulate a modern day imperial banquet. Setting out to explore much of the far eastern cuisine and reproduce it for your delectation. Producing some of the most common delicacies found at the oriental buffet table we have flavours that are very distant but instructive, paramount to this style of cooking. With opulent flavours. With opulent flavours originating from the Thai style to the unobtusive but highly delicious Chinese style we have tried to create a range that would any respectable restaurant or buffet table proud. Multi Food Industries is a leading manufacturer and exporter of Frozen Ethnic Asian Foods (Ready to Cook, Heat Eat, Bake Eat Frozen Foods). These consist of Asian Flat bread, Frozen Naan, samosa, spring roll, puff patties, pastry and a wide variety of similar but great tasting products. We are an ISO 9001:2000 and HACCP certified company. We export to USA, Canada, and all over Europe. We produce under private label as well as in our own brand named Prime-Harvest Mazedar. All our products are in attractive multilingual packing (French, English, Arabic). We would be glad if you can go over our website www.multifoodindustries.com for further information. Product pricing is one of those aspects of the marketing plan that is neglected- in some plans it is completely absent! The reason for this stems from thefact that all other aspects of marketing can be easily identified and quantifiedwhereas pricing is more of an art than a science. The product pricing issues that face any company are verycomplex in nature due to the numerous variables that have to be consideredbefore understanding pricing parameters. A company may have two objectives in its pricing policy. One may be to increasemarket share the other to increase profitability. It is NOT possible toachieve both objectives simultaneously. We will now consider the factors that should be taken intoaccount when trying to resolve the question of whether the business should tryto gain market share or increase profitability. Objectives and the product portfolio Every business should have a series of objectives relating to sales, profits,market share and return on capital. The business objectives might be such thatit calls for short term profits. However, the business owner should be consciousthat any decision made only for short term profitability will impact the longterm survival of the business. This is especially true if pricing decisions aremade in an ad-hoc manner it is probable that the goodwill that the company hasgenerated with its customers will be destroyed due to unreasonably high prices. The setting of marketing objectives for any particular product is thereforewithout doubt the starting point in any consideration of pricing. Product life cycle According to the product life cycle a product passes through 4stages, they are: Introduction: Product has been just introduced to the market so the price will typically be at the higher end; Growth: this is the stage in which a products sales increases rapidly price is set high at the growth phase to skim the market; Maturity saturation: Here the product reached optimal sales and plateaus out price is gradually reduced to maintain market share and meet the threat of competition; Decline: The product ceases to be popular due to a variety of reasons and decline sets in price cutting is in full swing to make sure that all inventory is exhausted before market demand runs out, a type of harvesting the market. The importance of the product life cycle in pricing cannot beunderstated. Obviously the pricing strategies at the different stages shoulddiffer to ensure that profits are maximized. Product Positioning The term product positioning has already been explained. It is avery important concept in setting the price of the product. It is clearly veryfoolish to position a product as a high quality exclusive item, and then priceit too low. Price is one of the clearest signals that the customer has aboutthe value of the product being offered. So there should always be a sensiblerelationship between the product and the price. Competition and potential competition Although the product has been well positioned there will alwaysbe competitors and it goes without saying that the threat of the competitionshould be carefully considered. In a situation of high competition it isimportant to note that competing purely on price is counter productive. Thebusiness should consider all elements of the marketing mix and how they interactto create demand and value for the product should be considered in setting theoverall competing strategy. Some firms launch new products at high prices only to find thatthey have made the market attractive to competitors who will launch similarproducts at much lower prices. A lower launch price might make diffusion in themarket quicker and allow for greater experience and the margin for a competitorto enter the market will be reduced.

Benefits of strategic management Essay -- essays research papers fc

â€Å"Research has revealed that organisations that engage in strategic management generally out-perform those that do not† The connotation of the ancient Greek word â€Å"strategos†, in its various grammatical forms, implies meaning of skilful manoeuvouring leading to achieving a highly crucial position or attaining a desired end. Commonly associated with the military operations, strategies aim at methodical out-performance of adversaries. Analogically, application of deliberate strategies in the business management context suggests combination of activities directed at becoming superior to business opponents. Hence, it can be assumed that engaging in these activities will produce better business results than not doing so. This essay attempts to provide evidence to support the opening statement. It firstly reviews the purpose of managerial activities from the historic perspective. It, then discusses the impact of strategic management process components on organisational performance and finally describes benefits of strategic thinking and strategic integration. The analysis concentrates on matching the theoretical principles of strategic management with the pragmatic business examples. For the purpose of this discussion, out-performance has been defined as surviving on the existing or successful entering the new market. Although definitions of management range from very simple statements, like the one of Frederick Taylor – â€Å"knowing exactly what you want people to do and then seeing that they do it in the best and cheapest way† (Taylor, 1903, p. 21) to complex postulates listing managerial activities and objectives (Davidson & Griffin, 2003, p. 5), their common denominator points to a set of deliberate actions to achieve organisational efficiency – â€Å"using resources wisely† (Davidson & Griffin, 2003, p. 7) and effectiveness – â€Å"making the right decisions† (Davidson & Griffin, 2003, p. 7). Accompanied by a large volume of the theoretical work, management practice, can therefore be broadly described as a constant search for the optimal performance methodologies. Thus, from the historical point of view, it can be proposed that strategic management is a twentieth century form of the management discipline that emerged as a result of the evolution process necessitated by the changes in the organisational internal and external environment. The environmental chang... ...siness Policy†, Prentice & Hall, New Jersey. Wooldridge, A. (1999), â€Å"The world in your pocket†, The Economist, 353, 8140, supplement 1-26. In Davidson, P. & Griffin, R. W. (2003), â€Å"Management: An Australasian Perspective†, John Wiley & Sons Australia, LTD, Milton. BIBLIOGRAPHY Bartol, K.,Martin, D., Tein, M. & Matthews, G. (1998), â€Å"Management: A Pacific Rim Focus†, The McGraw-Hill Australia, Roseville. Connor, T. (2002), â€Å"The resource-based view of strategy and its value to practising managers†, Strategic Change, Sep-Oct, pp. 307 – 316. Davidson, P. & Griffin, R. W. (2003), â€Å"Management: An Australasian Perspective†, John Wiley & Sons Australia, LTD, Milton. Graetz, F., Rimmer, M., Lawrence, A. & Smith, A. (2002), â€Å"Managing organisational change†, John Wiley & Sons, Milton. Hubbard, G. (2000), â€Å"Strategic Management: Thinking, Analysis and Action†, Prentice Hall, Frenchs Forest. Powell, T. C. (2001), â€Å"Competitive Advantage: Logical and Philosophical Considerations†, Strategic Management Journal, Vol. 22, pp. 875 – 888. Wheelen, T. L. & Hunger, D. J. (2004), â€Å"Strategic Management and Business Policy†, Prentice & Hall, New Jersey.

Histroy of Indian Tea Essay

Tea was first introduced into India by the British, in an attempt to break the Chinese monopoly on tea.[1] The British, â€Å"using Chinese seeds, plus Chinese planting and cultivating techniques, launched a tea industry by offering land in Assam to any European who agreed to cultivate tea for export.†[1] Tea was originally only consumed by Anglicized Indians, and it was not until the 1950s that tea grew widely popular in India through a successful advertising campaign by the India Tea Board.[2] Prior to the British, the plant may have been used for medicinal purposes. Some cite the Sanjeevani tea plant first recorded reference of tea use in India. However, studies have shown that Sanjeevani plant was likely a plant unrelated to the tea plant (Camellia sinensis) and more likely refers to either Selaginella bryopteris or Desmotrichum fimbriatum.[3] In the early 1820s, the British East India Company began large-scale production of tea in Assam, India, of a tea variety traditionally brewed by the Singpho tribe. In 1826, the British East India Company took over the region from the Ahom kings through the Yandaboo Treaty. In 1837, the first English tea garden was established at Chabua in Upper Assam; in 1840, the Assam Tea Company began the commercial production of tea in the region, run by indentured servitude of the local inhabitants. Beginning in the 1850s, the tea industry rapidly expanded, consuming vast tracts of land for tea plantations. By the turn of the century, Assam became the leading tea producing region in the world.[4] Writing in The Cambridge World History of Food’, Weisburger & Comer write: â€Å"The tea cultivation begun there [India] in the nineteenth century by the British, however, has accelerated to the point that today India is listed as the world’s leading producer, its 715,000 tons well ahead of China’s 540,000 tons, and of course, the teas of Assam, Ceylon (from the island nation known as Sri Lanka), and Darjeeling are world famous. However, because Indians average half a cup daily on per capita basis, fully 70 percent of India’s immense crop is consumed locally.† Modern tea production in India India was the top producer of tea for nearly a century, but recently China has overtaken India as the top tea producer due to increased land availability. Indian tea companies have acquired a number of iconic foreign tea enterprises including British brands Tetley and Typhoo. India is also the world’s largest tea-drinking nation. However, the per capita consumption of tea in India remains a modest 750 grams per person every year due to the large population base and high chhass(A milk product) consumption. Recently the consumption of Green tea has seen a great growth potential in India. The market is growing by over 50% y-o-y[5] and is expected to reach a size of INR 6000 crore form its current size in year 2013 of approx. INR 1500 crore.This is primarily driven by the increasing disposable income of middle class Indian, who are willing to spend more money on their personal health and well being. The major tea-producing states in India are: Assam, West Bengal, Tamil Nadu, Kerala, Tripura, Arunachal Pradesh, Himachal Pradesh, Karnataka, Sikkim, Nagaland, Uttarakhand, Manipur, Mizoram, Meghalaya, Bihar, Orissa. Government and the Indian tea industry The Indian tea industry as the second largest employer in the country has enjoyed the attention of the Indian government. When export sales went down, the government has been sympathetic to the demand of the industry and its cultivators. It has passed resolutions supporting the industry domestically and has also lobbied extensively with organizations like the WTO internationally. The Indian administration along with the European Union and six other countries (Brazil, Chile, Japan, South Korea and Mexico) filed a complaint with the WTO against the Byrd Amendment which was formally known as the Continued Dumping and Subsidy Offset Act of 2000 legislated by the US. The essence of this act was that non-US firms which sell below cost price in the US could be fined and the money given to the US companies who made the complaint in the first place. The act adversely affected the commodities business of the complainant states and has since been repealed after WTO ruled the act to be illegal. Furthermore, the Indian government took cognizance of the changed tea and coffee market and set up an Inter-Ministerial Committee (IMC) to look into their problems in late 2003. The IMC has recommended that the government share the financial burden of plantation industry on account of welfare measures envisaged for plantation workers mandated under the Plantation Labour Act 1951. Moreover, IMC has recommended to introduce means so that the agricultural income tax levied by the state governments can be slashed and the tea industry be made competitive. It has recommended that sick or bankrupt plantation estates should be provided with analogous level of relaxation for similarly placed enterprises/estates as are available to industries referred to BIFR. A Special Tea Term Loan (STTL) for the tea sector was announced by the Indian government in 2004. It envisaged restructuring of irregular portions of the outstanding term/working capital loans in the tea sector with repayment over five to seven years and a moratorium of one year, which was to be on a case to case basis for large growers. The STTL also provides for working capital up to Rs. 2 lakhs at a rate not exceeding 9% to small growers. In addition to these measures, the Tea Board plans to launch a new marketing initiative, which will include foray into new markets such as Iran, Pakistan, Vietnam and Egypt. It also plans to renew its efforts in traditional markets like Russia, the UK, Iraq and UAE. Noteworthy is its intent to double tea exports to Pakistan within a year. Assam Orthodox Tea is set to receive the Geographical Indications (GI) exclusivity. A GI stamp identifies a certain product as emanating from the territory of a WTO member or region or locality in that territory, where a given quality, reputation or other characteristic of the good is essentially attributable to its geographic origin. The Cabinet Committee on Economic Affairs set up the Special Purpose Tea Fund (SPTF) under the tea Board on December 29, 2006. The aim is to fund replantation and rejuvenation (R&R) programme. In the same year, Tata Tea entered into an agreement to take over Jemca, which controls a 26 percent market share in the Czech Republic. The CCEA gave its approval for pegging the subsidy at 25 per cent and adoption of a funding pattern of 25 per cent promoter’s contribution, 25 per cent subsidy from the government and 50 per cent loan from the SPTF. Banks have also been instructed to increase the lending period to over 13 years.

Human Reproduction PowerPoint Presentation - Free Essay Example

Sample details Pages: 2 Words: 553 Downloads: 3 Date added: 2019/10/10 Did you like this example? There are several purposes of the human reproduction that are useful to both the male and female species. For instance, the human male is concerned with the discharge of sperm during sexual intercourse to the tract of the female reproduction system. Similarly, production, maintenance, and transportation of male reproductive cells or sperm including the semen remains the preserve of the male reproductive system. Don’t waste time! Our writers will create an original "Human Reproduction PowerPoint Presentation" essay for you Create order Accordingly, the maintenance of the male reproductive system including the secretion and production of sex hormones is part of the overall system that ensures that procreation happens effectively. Consequently, sperm production is an important aspect of the human reproductive system because the abdomen facilitates the regulation of temperature for survival. Alternatively, for the female reproductive system, transportation of ova is facilitated through this part of the system. The transportation is often meant to assist in fertilization through the process whereby the egg and sperm come into contact. Similarly, implantation of the egg on the uterus walls is another aspect that defines what normally the beginning of pregnancy in a woman becomes. Protection of the internal genital organs is equally a fundamental aspect of the reproductive system with the inclusion of the external structures that form part of the body. Consequently, the clitoris is integral in that it enjoys erection during stimulation orchestrated by the penis, part of male reproductive system. Therefore, the interaction between the male and female systems is what contributes to the production of a zygote that grows into an embryo. In other words, the propagation of species becomes a critical feature of the reproductive system when all other factors are constant. In brief, the human being thus predisposed to depend on the structures and functions of the major organs. On the above account, the function and structure of the major organs critically depend on a few issues worthy of note. First, copulation is a major aspect that helps with internal fertilization during sexual intercourse. It means ejaculation by the help of the male’s penis is useful toward depositing semen that has sperm into the vaginal canal. Second, implantation and gestation are processes that occur within the female uterus when the male organ is inserted into the female organ. Third, transmission of genes is often the result of mating which happens between the man and woman. On that account, propagation of species is essential component of having sex to ensure that a zygote is formed that eventually becomes a baby. Strengthening of evolution is another element of the human reproductive system that is best understood from the context of the functions of the parts that come into contact with one another. Overall, in order for safe sex to occur, certain measures have to occu r. Safe sex involves the use of a condom and taking pills that prevent the fertilization of eggs by sperms in the uterus wall. This implies that the methodologies must have been approved an authority that cautions males and females against engaging in unsafe sex. Therefore, the condoms must be those comfortable to both men and women during the act of coitus. However, in other special cases, contraceptives can be introduced for the female specie to avoid cases of unwanted pregnancies and contracting sexually transmitted diseases. On that note, caution is significant to ensure the reproductive system remains healthy and devoid of other diseases.